Ready to Automate Your Marketing Reports? Start Here

Do you spend hours every month ctrl+c and v’ing data into Situs Poker Online spreadsheets and color-coding Excel charts to prove your marketing ROI? Stop what you’re doing, drop the eyedropper tool and roll your office chair over here because it’s time to start automating your reports.

Report automation can streamline data integration and visualization tasks, which lets you focus on things like analysis and campaign creation instead. Done right, an automated reporting approach can eliminate manual errors that occur during data entry and provide current data on demand without requiring you to update a spreadsheet.
But before you automate your reports, it pays to carefully think it through and consider all the decisions you’ll have to make. It’s also important to know that planning and gathering data will take up about 80% of the project timeline, with the actual report building consuming approximately 20%. Here’s a step-by-step process:

Step 1 Choose Your Tactics:
Start by defining what your automated report will track and how the information in it aligns with your business goals. How does your team improve its business decisions? What do you intend to learn from the report? Also, identify stakeholders. Who reads your report and why? What specific information are they looking for? When you understand these basics, you can decide how simple or complex your report has to be to do its job, and that will define the scope of your automation project.Step 2 Choose Your Metrics:

Next, identify which key performance indicators (KPIs) are relevant to the task you defined in step 1. If you’re looking at leads generated, for example, define the metrics you’ll need specifically. Are you tracking regional performance? Nationwide? Global? All of the above? Define that, and then sort out your data sources and whether they can be captured automatically. If not, define what it would take to automate data capture. More often than not, a stakeholder may be presented with a challenge on a larger scale that will alter what information is included in the report. An example is if your company has changed media vendors and the marketing manager wants to check the ROI of the new vendor compared to the previous one. The goal for whoever is making the report may be to analyze site visits and conversions for the last two weeks of paid media, while the goal for the marketing manager would be to determine which vendor has the better ROI.

Step 2 Choose your metrics:
Next, identify which key performance indicators (KPIs) are relevant to the task you defined in step 1. If you’re looking at leads generated, for example, define the metrics you’ll need specifically. Are you tracking regional performance? Nationwide? Global? All of the above? Define that, and then sort out your data sources and whether they can be captured automatically. If not, define what it would take to automate data capture. More often than not, a stakeholder may be presented with a challenge on a larger scale that will alter what information is included in the report. An example is if your company has changed media vendors and the marketing manager wants to check the ROI of the new vendor compared to the previous one. The goal for whoever is making the report may be to analyze site visits and conversions for the last two weeks of paid media, while the goal for the marketing manager would be to determine which vendor has the better ROI.

Step 3 Choose Your Schedule:
The next factor to consider is how often you want to produce a report. Should it be weekly? Biweekly? Monthly? Quarterly? Once you figure that out, make sure your data sources refresh often enough to support your report cadence. Also keep in mind that while it makes sense to automate reports you need frequently, ad hoc reports for purposes like tracking metrics in a finite campaign may not be suitable for automation.

Step 4 Choose Your Technology:
Once the basic elements of your report are defined, it’s a good idea to consider whether to incorporate AI and machine learning applications that can make your report smarter by providing insights to drive decision-making. If you’re working with very large datasets, for instance, AI and machine learning can analyze the numbers behind the scenes and surface insights that analysts would likely overlook.

Step 5 Choose Your Delivery Method and Visuals:
How will you deliver your report? The medium you use will affect decisions you make about design elements like graphics, fonts and images so now is a good time to decide if the report will be consumed by users online, in an email or as a printed document. Keep in mind, a lot of automated dashboard platforms account for mobile viewing so it’s important to keep in mind when determining the best way to share this information with your stakeholders.

Some Tax Tips for Gambling Winnings and Losses

The American gaming industry is blasting. New club and sports wagering parlors are springing up the nation over, Las Vegas is flourishing, lotteries are mainstream and web based betting is enormous. There are unquestionably a lot of chances to plunk down a wager on the off chance that you appreciate betting. Furthermore, if that is your thing, we trust you get back home a champ.

In any case, in case you’re sufficiently fortunate to win some money from a keen wager, remember that Uncle Sam needs his cut, as well. In this way, before you run out and spend your big stake, here are 8 things to recall about duties on betting rewards and misfortunes.

Regardless of whether it’s $5 or $5,000, from an office pool or from a club, all betting rewards must be accounted for on your government form as “other salary” on Schedule 1 (Form 1040), line 8. In the event that you win a non-money prize, for example, a vehicle or an outing, report its honest evaluation as salary.

What’s more, it would be ideal if you ensure you report all your betting rewards. On the off chance that you won $500, report $500. The IRS isn’t chasing down little league champs, yet you despite everything would prefer not to consider yourself an expense cheat.

By and large, you’ll get an IRS Form W-2G if your betting rewards are at any rate $600 and the payout is at any rate multiple times the measure of your bet. The edges are $1,200 for bingo or gaming machine rewards, $1,500 for keno rewards and $5,000 for poker competition rewards (and the payout doesn’t need to be multiple times the bet for these kinds of rewards). Your reportable rewards will be recorded in Box 1 of the W-2G structure.

On the off chance that a W-2G is required, the payer (sports wagering parlor, club, course, and so on.) should see two types of distinguishing proof. One of them must be a picture ID. You’ll additionally need to give your Social Security number or, on the off chance that you have one, an individual citizen distinguishing proof number.

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Assaulting and Defending Dead Money in Tournament Poker

Moreso than some other type of slot online, competition poker is tied in with assaulting dead cash. This is genuine first in light of the fact that there is such an extensive amount it, with most competitions utilizing the two risks and blinds to drive activity, and furthermore on the grounds that the blinds and bets are so enormous comparative with the normal stack size. As a player’s stack diminishes and the blinds and risks rise, he may find that the cash in the pot before cards are managed speaks to a generous bit of his residual chips. Quite a bit of mid-to late-game competition play rotates around assaulting this dead cash while at the same time keeping one’s adversaries from doing likewise.

Despite the fact that the expression “dead cash” is commonly used to allude to cash that is in the pot without a hand behind it by any stretch of the imagination (for instance, bets or cash from a player who has collapsed), I use it all the more comprehensively to allude to any wager or raise that a player makes that he would not make in the event that he knew for sure that he would be called. This incorporates constrained wagers, for example, blinds risks yet additionally feigns, semi-feigns, and daze take endeavors.

Most competition players, even the losing ones, perceive the need to relax their raising necessities as blinds and risks increment. Obviously some are greater at this than others, yet most know about the idea. To changing degrees, most parts in bigger purchase in online competitions likewise guard their blinds with free calls and forceful re-raises.

Assaulting Dead Money

Luckily, blinds and bets are just the most evident examples where players put into the pot more cash than their hand is extremely worth. A competition player who needs to show improvement over make back the initial investment against the specialists at the table must figure out how to make plays at them. This implies perceiving circumstances where they have placed cash into the pot that they can’t shield and afterward assaulting that cash.

One of the most widely recognized instances of such a play is the re-take. Assume that you are in the Small Blind (SB), a powerless tight player is in the Big Blind (BB), and a solid competition player is on the Button. On the off chance that everybody folds to the solid player, he will probably lift a wide scope of hands planning to take the blinds, as the BB might be collapsing hands as solid as Ace-Ten. You can now re-raise the solid player, since you realize that the measure of cash he has placed into the pot is way messed up with regards to the quality of his hand. (All the more unequivocally, it is messed up with regards to the scope of hands he could have in this circumstance. Obviously he may really have a solid hand, yet that is far-fetched enough that your re-raise will be productive.)

With this as a controlling model, it is conceivable to consider other regular circumstances where great players wager or lift with hands that they would overlay notwithstanding the additional value they gain by at times winning the pot without a confrontation. The continuation wager, where a player raises pre-lemon and afterward wagers into a couple of guests on a dry failure that isn’t probably going to have helped anybody, is another genuine model. A raise or registration against a continuation wager from a solid, forceful player will frequently let you win a sizeable pot uncontested, if you utilize this strategy sparingly.

So also, in the event that you raise from late position and a solid player gets out of the blinds, you should factor into your read of the circumstance the likelihood that he anticipates that you should take and might be hoping to make a play. On the off chance that he, at that point leads into you on a failure that you would as a rule continuation wager, you can think about raising or calling (with the aim to take the pot on a later road). All things considered, on the off chance that he had a hand, wouldn’t he hold back to registration the continuation wager that he anticipates that you should make?

 

It’s acceptable to start asking, “Does he need a hand to do this?” each time a solid player places cash into the pot. How about we practice:

With blinds of 100/200 and a 25 bet, a decent player open pushes his last 1200 chips into the pot from two seats off the catch. Does he need a hand to do this? Not at all: the pot speaks to about 40% of his stack, so he could be moving in with any two cards.

Presently another great player re-raises to 2400 from the catch. Does he need a hand to do this? Not so much. He will probably perceive that the holding nothing back player could have any two, so he can reraise to detach with any hand that has about 40% value versus an irregular hand. This incorporates such beast property as Queen-5 and 9-6.

On the off chance that you are left to act, you could consider moving holding nothing back to trap such dead cash in the pot. On the off chance that the subsequent player folds, as he’ll need to do frequently, you’ll have the chance to race against the in with no reservations player’s irregular hand showing signs of improvement than 4:1 on your cash (no hand is a 4:1 canine against an arbitrary holding). Regardless of whether the subsequent player calls, you’ll be getting excellent chances could at present be facing something not exactly a beast, on the off chance that he presumes that you needn’t bother with a hand to move in on him. So in spite of the fact that the activity of raise in with no reservations, re-raise, re-re-raise holding nothing back proposes that everybody has a solid hand, this doesn’t need to be the situation by any stretch of the imagination.